In Which I Find 30 Rock Endlessly Entertaining

30 Rock is one of the cleverest shows on TV, and it only gets better week by week. One of my favorite on-going gags is the way they deal with product placement. Most of the time the sponsor is GE, but this time it’s Verizon. This clip will expire in a few weeks, because even though NBC/Fox has made great strides by allowing customizable embeds from their new hulu.com video site, they haven’t yet figured out that users want access to all the episodes, not just the most recent five or six. Baby steps.