I’ll admit that I haven’t actually read through the Dissolve’s Blockbuster series yet, but I did read a couple of the articles that it inspired, as contributors mused on why they voted the way they did and what exactly makes a blockbuster – is it box office take? Budget? Perception? NPR’s Chris Klimek discusses his choices and how he has trouble considering comedies to be blockbusters, then Matt Singer back at the Dissolve riffs off Chris’s piece, suggesting that the blockbuster is really a state of mind (sort of). I definitely think of blockbuster as more a KIND of film rather than a description of box-office take, which is where Singer basically ends up. On a slightly tangential note, this article from Grantland’s Alex Pappademas about self-loathing summer movies is a good read.
Blockbusters have become such an integral part of the way we talk about films that it’s hard to believe they haven’t always been with us. But while there have always been big movies—lavish productions designed to draw crowds and command repeat business—the blockbuster as we know it has a definite start date: June 20, 1975. That’s when Jaws first hit screens in the middle of what was once, in the words of The Financial Times, a “low season” when the “only steady summer dollars came, in the U.S., from drive-in theaters.” It’s summer, after all; why go to the movies when you could be outside? Jaws changed that. Star Wars cemented that change. And now, the summer-movie season is dominated by the biggest films Hollywood has to offer.
PG Should Not Equal Inferior by Rich at Wide Screen World
I was literally JUST saying this on Twitter last week. There have been a few articles recently about PG-13 and how it’s kind of taken over the marketplace, and they’re generally accompanied by a call for more films to go ahead and go for the R rating, with the undercurrent that R-rated films are for adults and adults should go to R-rated films. Rich points out exactly what I think, which is that it’s really PG that needs more love. PG was supposed to be for films that were appropriate for children, but really meant for adults. Why does a film meant for adults HAVE to have language, sex, and/or violence to be adult-centric? I mean, sure, if those things are important to the story or genre, I’m not averse to them, but the “R is for adults” mindset pushes for those things to be included merely to get that rating, which is so backwards to me.
I do think it’s unfortunate that market demands have prevented adult PG films from being economically viable. Sure, nudity and profanity may make a movie look more like real life, but in creative terms, it’s easy, and after using it time and again, it loses its impact. Not every movie needs it that badly. So if we must have ratings in American films, I say that instead of eliminating the PG-13, let’s strengthen the PG instead, by investing in adult films that don’t rely on sex and violence. It would open up an under-served audience that’s fed up with modern movies, and it would do away with the stigma associated with PG films, a stigma it didn’t earn and doesn’t deserve.