This morning Turner Classic Movies (aka the only real reason to have a cable subscription) announced a new branding initiative and slogan/hashtag to go along with it: #LetsMovie. It’s a pretty corny hashtag, but it is fairly memorable and I don’t really want to talk about that.
What I want to talk about this statement in the press release from Jennifer Dorian, general manager of TCM.
Weâ€™re on a mission to share and celebrate the entire spectrum of film history with an engaged and growing community, and the goal of this campaign is to attract an even broader audience of movie fans to the network than ever before.
As you might expect, Classic Film Twitter is worried. Classic Film Twitter is worried anytime TCM plays post-1970 films. Last February’s 30 Days of Oscar marathon was worrying – they showed Shakespeare in Love (1998), Life is Beautiful (1997), Chicago (2002), Lord of the Rings (2001-2003), and more post-1990 films. Here’s Lou Loumenick discussing that programming, with quotes from Senior VP of Programming Charlie Tabesh. Some of the selections at this year’s TCM Film Festival were worrying, particularly a much-publicized screening of Apollo 13 (1995). These are far afield from the studio era (1920-1960) films that we associate with TCM.